Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.
All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.
We chose PDD for their expertise in human-centred innovation, and worked with them to read the future of healthcare systems whose formations greatly vary with cultures, institutions, and regions. PDD’s diverse design skills and close collaboration inspired us and led us to produce a fruitful outcome.Takuya Akashi, Information Solution and Incubation Design Department, Hitachi Ltd