PDD designs innovative products, services and experiences.

DeliveringMeaningfulInnovation

Our talented multi-disciplinary team delivers tangible results that help clients grow.

  1. Our Approach
  2. Fuelled by Insight
  3. Driven by Creativity
  4. Focused on Delivery

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How much Human Factors Usability is needed to prove a device is safe, effective and usable?How much Human Factors Usability is needed to prove a device is safe, effective and usable?

Nick Choofon answers a question faced by many manufacturers - How much usability work should be carried out and what techniques should be applied?

IFA 2016: Smarter homes, healthier, sustainable and better connectedIFA 2016: Smarter homes, healthier, sustainable and better connected

IFA provides a strong indication of what to expect in the consumer market for 2017. Here are our top 3 picks of interest from this year's event.

Patient Centred Design – Is the Pharma industry playing catch up?Patient Centred Design – Is the Pharma industry playing catch up?

In this final post of a three-part series about Patient Centred Design, Ronan Leah looks how the Pharma industry can improve innovation.

Contact Us

London studio

+44 (0)20 8735 1111
contact@pdd.co.uk

Hong Kong studio

+852 2997 6151
contact@pdd.com.hk

Shanghai studio

+86 21 5265 6990
shanghai@pdd.com.hk