PDD designs innovative products, services and experiences.

DeliveringMeaningfulInnovation

Our talented multi-disciplinary team delivers tangible results that help clients grow.

  1. Our Approach
  2. Fuelled by Insight
  3. Driven by Creativity
  4. Focused on Delivery

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How much Human Factors Usability is needed to prove a device is safe, effective and usable?How much Human Factors Usability is needed to prove a device is safe, effective and usable?

Nick Choofon answers a question faced by many manufacturers - How much usability work should be carried out and what techniques should be applied?

Alternate worlds – what can pharma learn from other industries?Alternate worlds – what can pharma learn from other industries?

The second post in a three-part series looking at the state of patient-centricity in the pharma industry today.

PDD rolls out successfully its Innovation Training programme in Asia.PDD rolls out successfully its Innovation Training programme in Asia.

Vicky Hong chats about PDD’s first Asia specific public 'Accelerating Innovation through Human-Centred Design (HCD)' workshop.

Contact Us

London studio

+44 (0)20 8735 1111
contact@pdd.co.uk

Hong Kong studio

+852 2997 6151
contact@pdd.com.hk

Shanghai studio

+86 21 5265 6990
shanghai@pdd.com.hk