Atticus Finch knew that the key to understanding people was building empathy for them. In this post we explore the role of empathy in innovation and our experiences with rapid empathy-building exercises. Read more
The energy potential of hydrocarbons and how our reliance on maintaining existing infrastructures is stopping progression in newer, renewable resources.
Sergio, Principal - Medical Engineering, discusses the valuable insights into what inventors and designers need to know about the world of patents.
What the future holds and how consumers will accept the 'new normal' for wearable technology. Oliver Stokes, Principal - Design and Innovation, writes for Techopedia on the future of wearable technology.
As Chinese New Year is approaching; we decided to talk about the obsession of homophonous (all things related to good fortune and auspicious) during Chinese New Year. Read more
Every year, whether we like it or not, Christmas comes around and it becomes impossible to not immerse yourself in it. The effort that goes into it is sensational, from the Christmas lights that go up in the town centre, to the weird and wonderful products released. Businesses reveal new adverts, products, packaging – and a lot more, purely for the festive period. In this post, I take a look at some of the great, specifically Christmas things that have caught my eye. Read more
With the London Design Festival fast approaching, we wondered whether we could provide a little taster of our 2-day Human-Centred Design workshop in only 90-minutes. There was only one way to find out. Read more
Well, here we are freewheeling away from the Olympic park with our feet stuck out in the air after Team GB’s Olympic cycling success. A British cyclist even won the Tour de France for the first time. But will Britain’s recent cycling successes rub off on the rest of us? Read more
Not too long ago, our Senior Consultant Creative Lead Shun Ishikawa travelled to Japan to facilitate a unique workshop. Upon his return, we quizzed him on the event, the people and what he learnt from the experience: Read more
After a lovely day at the seaside our Engineering Design Consultant Georgina talks about the thrill of Ben Ainslie’s final race and her realisation of the power these games have had to bring people together. Read more
A cyclist’s supreme ability and their high-tech bike will, undeniably, play a large part in deciding the Olympic victor but PDD believes that the track shape, environment and even atmosphere will affect the outcome of London 2012’s track cycling events. Read more
Technology Doping is a relatively new term, but it’s of paramount importance in the world of sport. It refers to the unfair advantages an athlete or team may gain from technology. With London2012 finally upon us we ask the question – where does competitive edge stop and unfair advantage begin? Read more
London Olympics 2012… A gargantuan display of national talent and renewed support for all that is Britain. Or just a really expensive way of clogging up our busy capital and slowing down public transport? Our marketing intern Billy asks the question – Is PDD looking forward to the Olympics? Read more