RoadPilot
Challenge
PDD was asked to redesign the existing product - reducing the manufacturing cost by simplifying the product connections, whilst maintaining the established RoadPilot USP of a small form factor and single-button interface. The product refresh was critical to maintain RoadPilot’s position within the market.
Solution
On the visual side, PDD worked with RoadPilot to develop a product style that both complimented and enhanced its product range. PDD was also responsible for the full technical development of the product including the iterative development of the mounting system, which was heavily influenced by in-house prototyping and testing. PDD managed the pre-production manufacturing stage on behalf of RoadPilot; leveraging its Far East manufacturing and quality assurance expertise.
Result
MicroGo was launched at the MPH auto exhibition in 2005. It was immediately hailed as the smallest and “best looking” GPS camera locator on the market in on-line reviews.
