Linx 4900 - Continuous ink jet printer
Brief
The Linx range of products code and mark millions of items every day, from bottles, packages and cans to pharmaceutical products and car parts. As part of its ongoing design development, the Linx wanted to enhance its, develop its brand and incorporate customer feedback.
Solution
Almost all continuous ink jet printers are encased in fabricated, flat steel boxes. They can be anonymous, difficult to use, and are often badly stained. To rectify these problems PDD used a ‘deep draw’ technique to transform the Linx 4900. Used for the first time in this category, it allowed PDD to create a curvaceous, satin-finish stainless steel design. It ensures that liquids easily run off whilst the elimination of ink and dirt traps make it easy to clean. Its new hygienic keypad is optimised for ease of use- even with gloved hands.
Result
The Linx 4900 design stands out from others on the market, not just in looks but also because it offers distinct user benefits. These factors make the Linx 4900 the cleanest, clearest, cleverest ink jet printer in its class.
Client's Comments
"Linx set a target to increase sales by 20% for this product category, within six months of launch. They have in fact exceeded this target by some margin."
Neil Bennett, Engineering Director
