Statoil
Challenge
Statoil, Scandinavia’s largest petrol and oil products retailer, has ambitious plans for forecourt development - part of which was a complete redesign of their lubricants packaging. The challenge was to determine how the container design could add value through portability, easier pouring and on-shelf appeal.
Solution
Motorists are frequently frustrated with heavy packs that are difficult to pour and ‘glug’ oil over the engine rather than in it. This was solved by an innovative shoulder and handle design allowing air to flow through the handle, equalising internal pressures and providing a smooth, continuous flow of lubricant. In addition a front-facing handle and graphic communication provides easy product selection and accessfrom shelf.
Result
Statoil successfully launched the new packs for its extensive range across 2000 stations in nine countries.
Client's Comments
"The new packs have resulted in a ten million Krona investment and a doubling of container capacity. "
