Morphy Richards Radio
Challenge
PDD was asked to work with the in house audio engineering team at Morphy Richards to develop a new DRM (Digital Radio Mondiale) radio for the European market. As one of the main objectives was to deliver market leading sound for a portable radio of this kind, a key objective was to explore the tradeoff between physical aspects (size, configuration, construction) and consumer appeal (sound quality, portability, aesthetics).
Solution
The selected approach addressed the need for a large internal volume successfully without compromising the visual appeal of the product. An iterative process of technical and visual refinement took place – involving rig building and testing to ensure that the required performance could be achieved within the design. PDD used
3D CAD tools to rapidly develop and refine the industrial design and create reference data for production.
Result
The Morphy Richards DRM radio has been designed to deliver market leading sound within a clean, contemporary design. Styled to appeal to a broad cross section of digital listeners, the visual language of the product is based on a restrained use of detailing that is driven by functionality and seeks to express the progressive yet familiar nature of DRM technology.
Client's Comments
"The work that I received from PDD was only exceeded by the support given and the willingness by all at PDD to become a valuable member of the Morphy Richards Audio Team. The result was great design that we are sure will become a great success with consumers."
Nick Richards, Product Group Manager - Audio
