Helix
Challenge
PDD set itself the challenge of developing a phone that would not just look beautiful, but also enhance the physical experience of using a mobile phone.
Solution
The new concept phone includes all the functionality of a top of the range handset: phone, text, MP3 and camera. However, the PDD creative team visualised a handset that would offer a seamless transition from one mode to the next: from phone, to text, to MP3, to camera, in a single, effortless movement. Intuitive to use, it would also remove a layer of software complexity.
Result
The result is Helix, a useful and differentiated innovation in mobile phone design. Helix combines the best elements of existing clamshell phone technology with a multi-purpose screen that revolves 180 degrees about its vertical axis in a smooth, attractive motion. When open, Helix is a sleek, compact design with a large viewing and control area for voice and text; when closed, camera and MP3 player functionality is revealed.
