Medical/Pharma

Medical/Pharma

The drive to reduce healthcare costs and the increasing competition from emerging markets and generic manufacturers is causing medical/pharma companies to re-visit their product strategies. In the process-driven and highly regulated medical/pharma market - where efficacy of therapy or treatment is often marginal - more and more companies see the delivery device as the key differentiator.

How can the devices emerging from this fiercely-defended IP landscape achieve commercial success? Our passion to make a difference, diversity of skills and depth of experience combine to help you produce tomorrow’s winning medical devices.

Medical/Pharma

Process

Process

Risk-managed device development at PDD is built on a flexible, rapid process combining skills in behavioural psychology, interaction design, ergonomics and industrial design through to mechanical and electronic engineering.

Our human sciences division defines the critical relationship between people, products and the environments of use, potential hazards are uncovered and risk is mitigated in the design process. These potential hazards often become opportunities for the design and engineering team to innovate, generate IP and create key differentiation in the crowded market.

Interaction design experience plays a key role in the development of intuitive and safe products in an increasingly litigious society. PDD advanced engineering, simulation and prototyping skills support the crucial Verification and Validation activities required for evidence based device development and effective regulatory submission.