Motivation
Today’s human factors pushes beyond looking at people as “users” and also explores elements such as pleasure, emotion, and our motivation to buy, use and recommend products. For a product to have lasting impact in the market, it must not only tick the checkboxes for functionality and utility but trigger desire and deliver lasting cultural value.
Usability
Designing the right product solution starts with solid understanding of the who, the where, and the what and translating those into specific and actionable requirements. This may be as complex as mapping a medical device through a hospital’s purchasing department, training, storage and wards, or as seemingly mundane as the way a family washes their dishes.
Ergonomics
Bringing together our knowledge of cognition, anatomy, physiology, and biomechanics, we consider the body in both its static and dynamic form – taking into account the shape and size of the likely user and the motion, effort, and positions required for interaction.
