23.10.09 PDD and Unomedical win Gold in the DBA's Design Effectiveness Awards
PDD’s innovative, integrated approach to medical device development has paid off with the announcement that it has won a Gold Award for Unomedical’s UnoMeter™ Safeti™ Plus urine monitoring device, at the DBA Design Effectiveness Awards held on 22 October 2009. DBA Awards Judge Lucy Reynolds from BP commented, “a great example of practical, no frills design, focused on making life easier for the user – borne out of strong consultation and research.”
PDD’s work for Unomedical, a ConvaTec company, to research and develop the successor to its UnoMeter™ Safeti™ urine monitoring device for hourly diuresis management, was a textbook example of PDD’s ethos of combining consumer insight specialists with designers and engineers throughout the design process. The result for Unomedical, is a product that has had an immediate effect on their top line, and was the single biggest driver of the company’s new product sales.
Alun Wilcox Director of Medical at PDD adds: “We are extremely proud of the UnoMeter™ Safeti™ Plus and delighted that our work has been recognised by the Design Effectiveness Awards. The DBA's recognition of the importance of commercial impact dovetails perfectly with our own aspirations for our clients' brands and business."
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