19.05.09 Are Concentrates the Future?
Alex Peacop, PDD Principal - FMCG, spoke during the Plastics, Design & Moulding (PDM) Conference on 19th May. 'Are Concentrates the Future?' was the topic of Alex's presentation.
With global trends towards enviromentally and socially responsible products and packaging within the FMCG sector, an increasing number of laundry detergents are being sold as concentrates. Alex discussed what other products could be sold as concentrates and the design challenges around offering more than just an environmental message to ensure success.
For more information on the conference please click here