PDD: Building deep relationships that deliver meaningful innovation

PDD: Building deep relationships that deliver meaningful innovation

PDD provides integrated design and innovation skills and works with organisations worldwide to develop novel products, services and systems that drive revenues and create competitive advantage.

Over 30 years, PDD has built the end-to-end skills, knowledge and networks needed to develop products and services.  We have a balanced team of talented planners, researchers, designers, engineers and model-makers.  The ability of PDD to integrate these diverse activities throughout a project is what sets us apart from many and creates value for our clients.

Based in London, PDD is an award winning product and service innovation consultancy, accredited to ISO 13485 medical quality assurance certification and quality assured to ISO 9001:2008.

Clients in over 24 countries include Orange, LG, Dstl, Nestle, Gillette, Belron, Ford, Baxter, Vocollect, Samsung and Merck Serono.

Latest News

01.06.10 PDD's Medical Director in the June 2010 edition of the European Medical Device Technology Alun Wilcox, Director of Medical at PDD, provides his perspective on the past two decades of Medical Product Design and an outlook for the future...
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08.04.10 Paper launched on patient - centred innovation in medical device design PDD's Human Factors team have published a paper on patient - centred innovation in medical device design. A version of this paper was first...
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11.02.10 Mobile phone crime prevention device designed by PDD is unveiled. i-migo, a mobile phone crime prevention device designed by PDD is unveiled to the media.PDD and DT&C were joint winners of the ‘Design...
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19.01.10 PDD passes combined audit with flying colours PDD has once again completed its audits by BSI for both ISO9001:2008 and ISO13485:2003 with no non-conformances!Auditors regarded PDD as an...
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Spotlight

A pharmaceutical experiment in design
A pharmaceutical experiment in design

Alun Wilcox, our Medical Director, featured in an FT article on the  importance of drug developers working not only with medical specialists to understand the biological workings of the body, but also with patients themselves to appreciate their practical and psychological needs.

To read about the article click here

Defining a new business concept with Vodafone
Defining a new business concept with Vodafone

Our Human Factors team connected with Vodafone users to better understand how they engage with digital and physical services. The result was a series of user-centric stories and a mobile device prototype that communicated the new service to Vodafone's internal audience, ensuring internal stakeholder buy-in and enabling further development work. To read more about Vodafone's innovative work in 'Interactions' magazine, click here.

Medicine and Design - The Future of Medical Treatment
Medicine and Design - The Future of Medical Treatment

Shun Ishikawa, Senior Consultant - Industrial Design, and Alun Wilcox, Medical Director, feature in the August 2010 edition of AXIS.

Click here for the full story.