PDD product and service innovation consultancy

PDD: Building deep relationships that deliver meaningful innovation

With over 25 years experience in product and service innovation, PDD combines user research, design and technology to deliver turnkey solutions in medical, consumer, service and capital sectors.

Over the past 12 months PDD has won nine international awards for excellence in innovation. These awards reflect deep understanding of clients’ brands, business strategies and customer needs. The result is responsible innovation delivering tangible commercial benefits to our clients.

What's on at PDD

PDD Cycles over 18 London Bridges for Charity

A PDD team took part in the Stroke Association’s Thames Bridges Bike Ride on May 11, 2008—we went over 18 bridges and rode 33 miles (plus one extra mile and one extra bridge to get to the pub afterwards!).  The weather was amazing and we had a great time.  We raised over £770 for the Stroke Association by taking part.

Many thanks to Ian Parker for organising the team.  Those that took part were Ian Parker, Stuart Pallant, Oliver Stokes, Julian Swan, Paul Borkowski, Alex Bygrave, Paul Scrase, Emily Miller, Peter Sprada, Barry Lillis and Dan Kayser.

Alpine Chalet Themed Dinner

The Development Centre (DC) team at PDD put on an Alpine Chalet themed dinner on March 6, 2008.  We showed up in woolly hats, thick jumpers and outdated ski outfits to enjoy a party in our very own custom-made (by the DC team) Alpine chalet. A crisp winter’s night of fun and frolics after a hard day of fresh air and mountain views (a.k.a meeting deadlines and working in built up Hammersmith) were enjoyed by all.  Thirsts were quenched and hungry stomachs were filled with alpine chalet themed food and drink. 

Winter Ball Masquerade

On the 13th of December we celebrated our Christmas Party at a rowing club overlooking the River Thames. Guests were given their own masks to decorate and customise.

 

British Design Innovation: Media & Opinion Formers Briefing

The British Design Innovation (BDI) held an exclusive briefing event for media representatives and opinion formers at PDD on the 21st of November. BDI Chair and PDD CEO and Chairman, Paul Pankhurst, introduced the delegates to the event and spoke about the significance of collaboration within the innovation process. BDI CEO Maxine Horn presented on the three core BDI design and innovation programmes that are set to make a profound and vital impact on the future of the design and innovation sector.  To find out more visit www.britishdesigninnovation.org

 

 

Medical Themed BBQ

The medical team at PDD put on a BBQ with a twist, by using medical products and equipment to present and serve food. Tomato ketchup, mayonnaise and mustard were decanted into syringes, cocktails were served from catheter bags, spare ribs were presented in the chest of a human model and much more.

Challenge in the Chilterns

As part of our company day we sent teams of 10 to navigate their way through the Chilterns, completing many tasks along the way until they reached the evenings entertainment and their nights accomodation (camping in a field)!